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DESIGN IS BEING COMMODITIZED

Turn a $3K logo gig into an $8K brand engagement.

Distinkt runs the strategy phase your client wants but can't articulate. The 8 questions, a finished brief, and the conversation that justifies the higher invoice. Ten minutes.

$59 per strategy, up to 3 generations included. No subscription.
Built for designers. Not founders. Not consultants.

SEE IT IN ACTION · 1:22

The real problem

Skip strategy. Pay in revisions.

You start with logos, colors, mood boards. Nothing's been decided yet, so the client hesitates. Changes direction. Asks to "try something else." Your fee erodes, your margin disappears, and you finish the project hating the work.

It's not a design problem. It's a missing strategy problem. And you shouldn't have to spend five years studying brand consulting to solve it.

Winging It

What you get

No strategy, just vibes

Time

None, until the revisions start

Output

Scope creep, revisions, fee erosion

Built for

Designers who love revision cycles

Generic AI

What you get

A ChatGPT-shaped blob

Time

2 to 3 hours of prompting

Output

Generic marketing copy

Built for

Founders DIYing their brand

Distinkt

What you get

Designer-ready brand strategy

Time

About 10 minutes

Output

Positioning, voice, messaging. Ready to design from.

Built for

Designers who charge for strategy

What designers say about Distinkt

★★★★★
"My client said it was the most useful document they'd received from any designer."

— William R., brand designer

How it works

Three steps. About ten minutes.

01

Stop winging the kickoff.

Guide your client through 8 simple questions on a kickoff call, or upload their deck or marketing copy and let Distinkt extract the signals. No more vague briefs.

02

Walk out with a full strategy.

Positioning, voice, audience, messaging, SWOT, the whole engine. Structured, complete, built for you to act on.

03

Design from something real.

Share it with your client to align direction, then do the work you're great at without second-guessing every choice.

Start using it on your next project.

What you actually get

A strategy you can design from.

What changes for your business.

  • →Win the project before you open Figma. Your client sees the strategy and commits to direction, not a moodboard they'll second-guess next week.
  • →End the revision loop that kills your margin. Every design choice points back to a decision you both agreed on. "Try something else" stops being a sentence.
  • →Charge strategy-first rates. Strategy is a $5K line item at consultancies. You now have it as a $59 input to every engagement, plus the language to sell it.
  • →Turn one-off projects into ongoing retainers. Clients who have a strategy need it maintained, extended, and applied to every new touchpoint.

Built to use, refine, and build on with every client.

Example brand strategy output showing brand voice section with personality sliders and headline card
AI strategy output example

Turn your strategy into an engine for ongoing work.

Now your AI tools actually work. The reason ChatGPT gives you generic output is that your input is generic. Drop a Distinkt strategy in and the input means something. The output finally sounds like the brand.

  • →Generate a full social content calendar aligned to the brand
  • →Write headlines and body copy that actually sound like the business
  • →Develop campaign ideas with clear direction and positioning
  • →Build a brand voice system your client can use across every touchpoint

This is how designers go from one-off projects to ongoing strategic retainers.

Why I built this

I've watched too many talented designers lose work they should have won.

For 25 years I've been in the trenches of brand design. Over 100 client projects. Early on, I was the designer showing up with logos and mood boards, wondering why clients kept changing their minds, chipping at my fees, asking me to "try something else."

Frustration turned into curiosity. I went down a rabbit hole to understand what brand strategy actually is. Not the surface version. Not the consultant jargon. The real thing. I spent years rebuilding my process until strategy came first on every project.

The work got better. The fees went up. The revisions went away.

Then I kept meeting freelance designers stuck in the same cycle I used to be in. I couldn't hand them 25 years of experience, but I could hand them the process. That's what Distinkt is.

AI is eating design from the bottom up. Don't figure this out the slow way.

John Bolster, founder of Distinkt AI

FAQs

Honest answers to the questions
you're probably thinking.

For the record

What Distinkt is not.

  • Not an AI logo generator.
  • Not a consulting replacement for enterprise brands.
  • Not a subscription tool that bleeds $29 a month forever.
  • Not a templates library.
  • Not a strategy deck that sits in a folder.

Distinkt is the only brand strategy tool built by a working designer, for working designers, that produces designer-ready deliverables in the time it takes to brew coffee.

Simple pricing

One price.
No subscription.

Stop billing deliverables. Start charging for strategy.

$59per strategy, up to 3 generations included.

✓A complete brand strategy you can use or deliver the same day
✓Positioning, voice, audience, and messaging defined
✓Works from a kickoff call or existing client materials
✓Ready to share with your client or use as your brief
✓Need another? Just $59 per strategy with up to 3 generations

AI is eating the bottom of design. Strategy is the exit ramp. Run your next client through Distinkt and find out what that feels like.

$59 per strategy. Up to 3 generations included. No subscription.
Run it on your next client in minutes.

Distinkt AI