Field notes on brand strategy for designers.
July 1, 2026
The Distinkt 8 is an 8-question brand strategy framework built for working designers. Same questions, same order, every brand engagement. Hand to your client at kickoff, walk out with a brief you can design from.
April 25, 2026
Brand strategy isn't just for agencies and consultants. This is the complete guide to understanding, delivering, and charging for brand strategy as a working designer.
April 25, 2026
You don't need a strategy background to deliver brand strategy. You need the right process and the right questions. Here's how freelance designers do it.
April 24, 2026
The quality of your brand work depends entirely on the quality of your client questions. Here are the eight questions that actually surface real differentiation.
April 24, 2026
Looka and Distinkt are both described as brand tools. They do completely different things. Here's the honest comparison and why the distinction matters more than most designers realize.
April 23, 2026
Most designers undercharge for strategy or skip it entirely. Here's a straightforward breakdown of how to price it, position it, and make it stick.
April 22, 2026
Compare ChatGPT and Distinkt for brand strategy work. The short version: they're different tools for different jobs. The long version is below.